One of the biggest design misconceptions is that it is easy to make a logo. To begin with, a logo is much more than just some colors, fancy fonts, and graphics put together. A logo is an essential part of a brand’s visual identity.
Creating a logo demands critical thinking, creative input, and methodical planning. Simply put: you don’t just sit down and create a logo while binge-watching your favorite Netflix show.
So, how do you make a logo worth remembering?
We’ve compiled 50 inputs – a combination of rules, tips, and tricks – on how to create an awesome logo. Read on, digest the guidelines, and put them in action.
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1. Get inspired.
Inspiration that jumpstarts the flow of creative juices can come from anywhere. When creating a logo, the obvious sources of inspiration are design-centric websites like Logo Gala. Expand your research to other creative sites such as Dribbble or Deviant Art. Offline, observe your surroundings. Anything that makes you fired up or happy is a potential root of an awesome idea.
2. Learn anything and everything you can about logos.
An effective logo is unique, sensible, visually enticing, and delivers its intended message. In its basic form, a well-designed logo is a form of brand identity. However intricate or time-consuming the design process gets, the end product must always be simple to understand, memorable, enduring, versatile, and appropriate.
3. Develop your own creative process.
Every designer has his or her own approach, and it’s almost never linear. However, a majority of them follow a general branding process. This consists of the following:
- Design brief – interviewing the client and making sure you get all the information you need.
- Research – learning more about the industry/niche, as well as the client’s history and competition.
- Reference – checking out design inspiration related to what the client needs, as well as looking at the current design trends.
- Conceptualization – sketching and developing the logo around the given brief and the research you’ve made.
- Reflection – letting the idea mature following a quick design break.
- Presentation – choosing a couple of design options to show the client, as well as getting feedback and doing some edits until the design is complete.